Territorial
Organisation
of Navarre, Aragón, La Rioja and Soria

Origins and history

The NARS Territorial Organisation was consolidated in 1974 when the first branch office opened in Zaragoza, marking the beginning of Bankinter's presence in the region. Its creation responded to the need to establish a structure closer to customers, keeping pace with the Bank's sustained growth.

Among the main promoters were Santos Otín and José Luis Estevez, who opened the first office. Subsequently, the project was promoted by Antonio Tierra and Antonio Berdiel, who laid the foundations for an organisation focused on the customer and territorial growth.

The Organisation is currently led by Yolanda Gella, who has held the position since 2022.

Evolution
and changes

Over the course of five decades, the NARS Organisation has evolved, adapting to the market and expanding its territorial presence.

Organisation Managers

Santos Otín.
Jose Luis Estevez.
Antonio Tierra.
Antonio Berdiel (2006-2014).
Lucas Peinado (2014- 2022).
Yolanda Gella (2022-present).

Featured milestones

Commercial expansion and the development of Wealth Management, thanks to synergies with business partners, were key to NARS' growth.
Acquisition of the future NARS headquarters.
Leadership in alternative management vehicles.

Current
strengths

In-depth knowledge of the local market and its specificities.
Close relationship and personalised service for customers.
Operational agility and high specialisation in all services.
Competitive advantage: simple structure that allows proximity to both the teams and the customers.

Key data

Number of branches and centres
0
Number of employees
0
Customers
0
Business centres
0

Future
outlook

The main challenge

Maintaining its regional growth, leadership in Wealth Management, and technological adaptation, with a focus on digitalisation and sustainability.
Opportunities: attracting young talent, expansion in business investment, and international business development.

In the next 5-10 years

Becoming a more automated organisation, increasing our digital presence and leadership in sustainability, while always keeping the customer at the heart of our operations.
Future outlook

Proud of our history, committed to the future.

At NARS, we continue to grow alongside our customers.

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